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Disney, through CEO Josh D'Amaro, has confirmed the exploration of a free streaming product for Disney Plus. This initiative seeks to boost the platform's growth, aligning with trends in the advertising-video on demand (AVOD) market.
Amazon Prime Video has integrated a vertical feed feature called 'Clips,' emulating popular formats from platforms like TikTok. This addition, already present on Netflix and Disney+, represents a strategic adaptation to short-form content consumption patterns, aiming to optimize title discovery and user retention through recommendation algorithms and a user interface familiar to new audiences.
